CORPORATE SPONSORSHIP
The AUFC is considered to be the largest amateur football club in Australia...CORPORATE SPONSORSHIP
The AUFC is considered to be the largest amateur football club in Australia...The AUFC is easily the most successful amateur football club in the State, having won an unsurpassed 105 premierships in its history...
That said, “If winning is all there is, we want no part of it”: a phrase famously coined by AUFC living legend, Chocka Bloch. Chocka once also described the footy club as “a social club loosely based around football”.
Such descriptions go a long way to explaining the fun that goes with being a part of the AUFC, even if they don’t quite explain the success the club has had.
Partnership Opportunities
The AUFC have a range of Partnership Opportunities on offer for Prospective sponsors, each offering a raft of varying benefits to you and your business.
More information on each ‘Tier’, what they involve and have to offer, can be found in the Sponsorship Prospectus.
We would be delighted to consult with you to identify a package that is appropriate for your organisation.
To engage the club, or for more information on available opportunities, please contact us at partnerships@uniblacksfc.com.au.
Platinum Partner - $15,000 + GST
Naming Rights to 2x Rounds
Table of 10 for Season Launch Event
Matchday Branding
Activation opportunities
Premium Digital Presence (website, weekly newsletter, annual report and socials)
Premiers Club - $10,000 + GST
Exclusive to AUFC (only 8 Partnerships available)
Opportunity to connect with Peter Malinauskas
Invitation to 2x exclusive ‘Premiers Club’ events, hosted by Mali
2x tickets to the annually held AUFC ‘Long Lunch’
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games (1+ guest)
Access to club database for commercial messaging and talent
acquisition across 2026
Enhanced Digital Presence (website, weekly newsletter, annual report and socials)
Major Partner - $7,500 + GST
Naming Rights to 1x Round
Access to club database for commercial messaging and talent
acquisition across 2026
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games (1+ guest)
Enhanced Digital Presence (website, weekly newsletter, annual report and socials)
Official Partner - $5,000 + GST
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games
1x ticket to Ladies Day
2x tickets to AUFC Presentation and Awards Dinner
Digital Presence (website, weekly newsletter, annual report and socials)
Key Partner - $1,500 + GST
Logo and web address displayed on AUFC website
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games
Promotional opportunities via AUFC Socials
Platinum Partner - $15,000 + GST
Naming Rights to 2x Rounds
Table of 10 for Season Launch Event
Matchday Branding
Activation opportunities
Premium Digital Presence (website, weekly newsletter, annual report and socials)
Premiers Club - $10,000 + GST
Exclusive to AUFC (only 8 Partnerships available)
Opportunity to connect with Peter Malinauskas
Invitation to 2x exclusive ‘Premiers Club’ events, hosted by Mali
2x tickets to the annually held AUFC ‘Long Lunch’
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games (1+ guest)
Access to club database for commercial messaging and talent
acquisition across 2026
Enhanced Digital Presence (website, weekly newsletter, annual report and socials)
Official Partner - $5,000 + GST
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games
1x ticket to Ladies Day
2x tickets to AUFC Presentation and Awards Dinner
Digital Presence (website, weekly newsletter, annual report and socials)
Major Partner - $7,500 + GST
Naming Rights to 1x Round
Access to club database for commercial messaging and talent
acquisition across 2026
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games (1+ guest)
Enhanced Digital Presence (website, weekly newsletter, annual report and socials)
Key Partner - $1,500 + GST
Logo and web address displayed on AUFC website
Access to ‘Chairman’s Half-Time Drinks’ at A-Grade home games
Promotional opportunities via AUFC Socials
Sponsor Benefits
Advertising
One of the most significant benefits for sponsors involved with the AUFC is the opportunity to raise the profile and awareness of their brand across a vast audience, a wide age bracket and directly to University students and the large University Football Club Community.
Sales Activities
The AUFC will grant the sponsor exclusive rights within the product category for AUFC hosted events. This is only offered to sponsors who secure rights as an AUFC Platinum or Gold Sponsor.
Naming Rights
AUFC Platinum and Gold Sponsors are offered naming rights to one ‘special event’ as part of their overall investment.
Exclusivity
The AUFC will ensure that no other competing companies or products (as determined by the AUFC) will be permitted to promote via the AUFC. Exclusivity is only offered to Platinum or Gold Sponsors.
Experiential Marketing
AUFC Platinum and Gold sponsors have the opportunity to develop innovative and interactive activities, competitions and/or to host stalls at AUFC events (subject to approval from the AUFC).
Network
Being involved with the AUFC also provides ready access to a pool of talented, motivated, youthful, team-orientated undergraduates, graduates and professionals, both male and female.
More Information?
The AUFC recognises that sponsorship is a relationship between two parties in which there is an exchange of benefits (whether corporate or otherwise).
Accordingly, the AUFC is committed to forming partnerships with organisations and brands that embody similar values.
The AUFC is a proven vehicle through which our sponsors can achieve the following objectives ~
– Enhance brand awareness across a range of age brackets
– Engage in targeted branding, sampling and sales activities
– Encourage brand advocacy and influence buying decisions via positive exposure to the brand.
Testimonials
You may be interested to read what some prominent past Blacks players
thought of their time at the club.
“Adelaide Uni is the greatest football club in the world because…
…it has the coolest Guernsey in Aussie sport…it has more registered players than any other footy club in the country…it has a club song the envy of the nation. Who else references 2 club legends, beer, ginger wine and general fitness levels?…it has a losing song. The very existence of which reflects the spirit and attitude of the club…all players are treated equally from A1 to A10 enabling them to coalesce as one mighty team…it has the single greatest club legend in the history of sport………Bob Neil”
Anthony “Lehmo” Lehmann
Radio & Television Personality,
Accountant & AUFC A
grade (1992-1994)
“A life-changing experience. Great for enduring relationships, terrific and convenient venue, and particularly relevant to, and supportive of, the fact that study/ exams etc are a real priority – as is representing the Blacks!”
Wayne “Jacko” Jackson
Ex CEO of the AFL,
Chairman Minter Ellison Lawyers
A Grade Premiership Player 1962
“AUFC. The Blacks. Uni.
The Scum. Bob Neil.
Connections. That’s what life is all
about. From Sydney to Singapore,
Shanghai, Seoul, St Petersburg,
Seattle, Sao Paulo, Santiago and
back to South Australia, the AUFC
gives me great connections.
Life is about building networks
and relationships. AUFC gave me
contacts from all walks of life from
Elizabeth migrants to Silver spooners
to good old SA country boys and
set me up to see the world.”
Tim “Plug” Harcourt
“The Airport Economist”, UNSW
academic, former Austrade Chief
Economist, International Adviser
to the Premier of South Australia.
Member of the (original)
Scum, A10 and A9, 1983-88